Half of filing delays happen before you even submit to the authority: the domain is not verified, or the verified entity is not the same company on your business license. Website design can start in parallel, but complete these two domain steps in the project kickoff week so the team is not waiting on a verification SMS later.
Follow the latest rules from your registrar and the MIIT filing system. Below is the common path for corporate sites.
Domain registration: memorable names and clean entities
Register under the company entity whenever possible—avoid buying under a personal account and transferring later. Transfers interrupt DNS and delay filing. Keep names short, easy to say, and aligned with the brand; do not use a temporary campaign slogan as your domain—you will redo SEO and filing explanations when you change it.
Choosing .com or .cn is not an aesthetic decision. What matters is whether real-name verification can be completed and filing can be submitted through your chosen access provider. Enable auto-renewal when purchasing—redemption after expiry and filing interruption cost far more than annual fees.
Real-name verification: match the license exactly
Verification usually requires a clear license image and an entity name that matches character for character. Corporate domains use the business license; fill legal representative details per the registrar template. Common rejections include expired licenses, abnormal annual reports, extra parentheses or English in the name, or using a personal ID to verify a company domain.
After approval, confirm "real-name status: approved" in the registrar console before submitting access filing at your cloud provider. Submitting before approval almost always bounces at preliminary review.
Order relative to filing and DNS
- Register the domain under the company entity and complete real-name verification.
- Purchase mainland hosting or choose an access provider.
- Submit ICP filing at the provider—do not point production traffic to mainland China during review.
- After approval, switch to production DNS and display the filing number in the site footer.
Using a personal-domain site for a company means painful phone checks and entity explanations later. Start with a company account rather than taking a shortcut.
When building corporate sites, XYN Technology lists domain verification as a kickoff checklist item. If you already own a domain but have not verified it, compare registrar screenshots with your license name—fix mismatches early with transfer or re-registration rather than after a filing rejection.