Landing Pages vs. Site Navigation: Should Ad Pages Live in the Main Site?
A B2B site has a concrete job: explain what you do, prove you have done it, and let people reach a human. This article on "Landing Pages vs. Site Navigation: Should Ad Pages Live in the Main Site?" draws on XYN Technology's enterprise delivery experience and lays out actionable steps. Simplify for mobile. Deep navigation drives mobile users away. Services, cases, and contact should stay within thumb reach.