The health checkup department of Jinan Qilu Garden Hospital offers gut microbiome gene testing and related services in packages such as Premium and Deluxe adult health checkups. To improve booking efficiency and health education, XYN Technology built the "Gut Microbiome Testing Center" WeChat mini program, linked with the hospital website qlhyyy.cn, using mobile as the channel for health education, package information, and appointment conversion.
Healthcare Digitalization Background
As health awareness grows, demand for gut microbiome testing is rising quickly. Under traditional phone booking and in-person consultation, hospitals face high call volume at peak times, insufficient health education reach, and repeated package explanations. Offline event traffic especially needs a mobile channel for inquiry and appointment conversion. Digital booking helps balance visit flow and improve overall checkup center experience.
Public Package and Pricing Information
According to the hospital website checkup page, the adult health checkup Premium package (including gut microbiome testing) is about CNY 2,390 (original CNY 3,037.30), and the Deluxe package (including gut microbiome testing) is about CNY 2,690 (original CNY 3,412.30); standalone gut microbiome gene testing (with report interpretation) is CNY 400/person. The 2026 general checkup package summary includes multiple adult options (painless endoscopy, gut microbiome testing, etc.). All checkup packages are self-pay and not covered by medical insurance—the mini program must clearly display this compliance notice to avoid misunderstanding.
Goals
The mini program aims to let users "understand testing value, choose the right package, and book a visit time," and let the hospital "reduce repeated inquiries, improve booking conversion, and build a user touchpoint channel." With a relatively high proportion of middle-aged and older checkup users, the UI emphasizes readable font size, clear steps, and visible customer service to lower the usage barrier.
Feature Design and User Journey
The mini program presents testing principles, target populations, sampling process, visit instructions, and package prices; supports online booking, order inquiry, and customer service. Content stays consistent with the hospital website checkup page and can link to the site for more department information. For combined packages including painless endoscopy and microbiome testing, clear item descriptions and notes reduce decision cost.
| Stage | User Action | System Support |
|---|---|---|
| Awareness | Learn testing value and target groups | Education articles, principle explanation |
| Selection | Compare Premium/Deluxe packages | Package comparison, pricing and notes |
| Booking | Submit appointment and confirm visit time | Online booking, visit reminders |
| Service | On-site sampling and report interpretation | Progress inquiry, customer service entry |
Operations and Data Loop
The admin backend lets staff update education articles, package information, and campaign banners, and view appointment statistics to support promotion strategy. Appointment data can be exported by day, week, and month for department evaluation and process optimization. The system emphasizes privacy protection and medical advertising compliance, collecting user data on a minimum-necessary basis.
Online-Offline Integration
The hospital can embed mini program codes in official accounts and offline materials for integrated traffic. Special items such as endoscopy still follow separate booking per the website; the mini program connects the main path of "microbiome education—package understanding—visit booking," reducing front-desk repeated explanations. Address and visit instructions stay synced with the website to avoid no-shows or complaints from inconsistent information.
Results
After launch, awareness of microbiome testing expanded effectively, reducing front-desk repeated questions such as "how to book" and "what packages include," and improving booking conversion and visit rates. XYN Technology provides ongoing operations; future extensions may include report inquiry and health records for full lifecycle health management.
Hospital checkup portal: https://www.qlhyyy.cn/tijianxiangmu/. Personal checkup appointments can be made via the hospital's official WeChat channels; special items such as endoscopy require separate booking per website instructions.